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Marketing - Sliced bread and other delights

Let's start by considering some case studies in marketing. The video below by Seth Godin looks at four different case studies related to marketing and during the course of the video considers the role of marketing in selling goods and services. Although it was first broadcast in 2003, the ideas within it are as relevant now as they were then. The video is 17 minutes long - definitely watch to the end; there is plenty of relevant and explained marketing information... oh and it's quite funny!


For a short introduction to marketing and definitions of key terms related to marketing, have a look at the video on the Dragon's Den website below: