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4.2 Marketing planning - questions

In this section are a series of questions on the topic - Marketing planning. The questions may include various types of questions. For example:

  • Self-test questions - on-screen questions that give immediate marking and feedback
  • Short-answer questions - a series of short-answer questions to help you check your understanding of the topic
  • Case study - a case study with associated questions
  • In the news - questions based around a topical business news article