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Entry into international marketing

There are many opportunities by entering into international markets. However, firms considering moving into overseas markets need to be aware of the potential threats to such a strategic from the external environment.

Overseas markets may carry certain problems either absent in the domestic market, or present to a lesser extent. These include:

  • Language and cultural differences
  • The presence of import controls
  • Economic and/or political instability
  • Additional documentation
  • Transportation and insurance costs
  • Exchange rate fluctuations
  • Different legal and tax systems
  • Corruption
  • Packaging modifications