Skip to main content

Marketing plans - self-test

S:\TripleA\Design\icons\small\question.gif

1

Marketing - aim

Marketing is mainly trying to:

a)
b)
c)
d)
Yes, that's correct. Well done. This is because marketing is really focused on achieving repeat purchases. So, it concentrates on getting consumers to feel the need to buy products at the correct intervals in time. The other answers are all part of the process of marketing and will certainly help a business but they are not the base aim of marketing.No, that's not right. The correct answer is C. This is because marketing is really focused on achieving repeat purchases. So, it concentrates on getting consumers to feel the need to buy products at the correct intervals in time. The other answers are all part of the process of marketing and will certainly help a business but they are not the base aim of marketing.Your answer has been saved.
Check your answer

2

Market

A market is:

a)
b)
c)
d)
Please select an answerNo, that's not right. This is not a market generally, but really refers to a shop or any other place where consumers can go to look at goods.No, that's not right. This refers to a Stock Exchange. This is a market, but just one specific market and not a general definition.Yes, that's correct. Well done. A market is somewhere where buyers and sellers meet. It can be simple street market or something as sophisticated as the internet based market for international currencies.No, that's not right. is somewhere where those with ideas can meet and discuss potential products, many of which will never appear in a market as they will not be commercial to produce.
Check your answer

3

Market segmentation

Which of the following is not normally used as a classification of a segment within a market?

a)
b)
c)
d)
Yes, that's correct. Well done. This is seldom used as a way of segmenting a market. It might feature as a guide to disposable income or some other way of distinguishing whether someone might be able to enter a particular market. The correct answer is D. This is seldom used as a way of segmenting a market. It might feature as a guide to disposable income or some other way of distinguishing whether someone might be able to enter a particular market. The others are ALL ways in which a market might be broken down into segments.Your answer has been saved.
Check your answer

4

Market growth

Market growth is normally thought of as:

a)
b)
c)
d)
Please select an answerYes, that's correct. Well done. Market growth is seen as sales increasing by a certain amount over a specific period of time.No, that's not right. This is nice for the business but its increase in sales maybe less than that by which the market has grown. Market growth is seen as sales increasing by a certain amount over a specific period of time.No, that's not right. This might help your market to grow but people may change their purchasing patterns as they earn more money. Market growth is seen as sales increasing by a certain amount over a specific period of time.No, that's not right. This might increase a market but it is a false increase and may not either last or affect your sales Market growth is seen as sales increasing by a certain amount over a specific period of time.
Check your answer

5

Market segmentation

Which of the following might be used to further segment a market?

a)
b)
c)
d)
Please select an answerYes, that's correct. Well done. This refers to someone who tends to change their mind, so the challenge is to get them back and keep them. This refers to politics as well as business.No, that's not right. This is someone who might interest certain producers but we seldom isolate them as a separate segment.No, that's not right. Immigrants seldom have individual market demands.No, that's not right. This is difficult to decide when it starts, ends etc.
Check your answer